Impact is not told
it is seen
We put our experience, knowledge and creativity at your disposal, but with purpose.
Because doing cool things without an objective is like decorating the office and calling it transformation.
We help you make your impact real and lasting.
These companies have already co-created with us:
Impact on leadership
BUPA ELA Leadership Model (Europe and Latin America)
How is corporate culture transformed through key behaviors to impact business results and strategy?
BUPA ELA had a challenge
Develop a unified leadership model that adapts to diverse geographies, aligned with BUPA's pillars.
Together we have co-created
To conduct extensive fieldwork, carrying out a consulting process structured in phases, including surveys and focus groups to identify needs and expectations.
Coocrea has defined
The 4 key competencies and 5 essential behaviors that guide leadership based on BUPA's pillars.
How we have impacted
Designing a homogeneous and adaptable leadership model to strengthen organizational culture and enhance performance in all regions where BUPA ELA operates.
Impact on culture
Danone Is What I Do
How is corporate culture transformed through key behaviors to impact business results and strategy?
Danone had a challenge
Turn new corporate behaviors into the driving force behind strategic success, because Danone is what people do every day.
Together we have co-created
To design a strategic plan ensuring that everyone understands these behaviors, their impact on the business, and have the tools to apply them.
Coocrea has developed
A powerful communication campaign, conducted face-to-face training for managers and key leaders, trained internal trainers, and designed online training.
How we have impacted
Driving and transforming Danone's culture through the implementation of its key behaviors, with more than 1,400 people trained in person and 70,000 online, across 5 continents and in 18 languages.
Impact with Reskilling
We think outside the box
How do we prepare the team to take on a new role in a new Santander: an open digital platform for financial services?
Santander had a challenge
Supporting people in their transformation from Customer Service to Digital Commercial Executive (DCE), helping them to get out of the mental and physical "box" to approach customers in a digital and face-to-face environment.
Together we have co-created
To develop technical and emotional tools that allow for the adoption of a "mindset" change in addition to the key skills of a new customer service and sales position.
Coocrea has implemented
Face-to-face change and learning sessions combined with webinars and support materials adapted to different profiles, awareness sessions about the change their teams are experiencing for Deputy Directors, and support materials.
How we have impacted
Changing the mindset of participants to be able to perform the role of Digital Commercial Executive, with satisfaction ratings for face-to-face training close to 5/5.
Impact on culture
Vodafone Cultural Transformation
How do we co-create the Vodafone of the future to boost business and become market leaders again?
Vodafone had a challenge
Design an organizational culture aligned with the new business strategy, driving commitment and transformation from within.
Together we co-created
To involve people in the design of the culture through participatory dynamics and training sessions, ensuring that each person felt part of the change.
Coocrea has co-designed
With human resources a strategy to participatively design the new corporate behaviors and training workshops to extend the new culture throughout the organization.
How we have impacted
Helping to drive a solid and shared cultural change in record time: 84 sessions to more than 2,000 people in just 3 months.
Impact on Engagement
Live Allianz
How do we boost pride of belonging and communicate the value that the People & Culture department brings to attract, retain and develop talent?
Allianz had a challenge
Design the People 2025 strategic plan so that everyone in the organization feels empowered, cared for and supported by the People & Culture department, promoting an authentically lived experience within the company.
Together we have co-created
To carry out mapping, prioritization and planning of key initiatives, along with the design of a strategic narrative to generate engagement and recognition.
Coocrea has developed
A communication toolkit and specific materials for the People & Culture department to communicate with autonomy and impact, strengthening the connection with collaborators.
How we have impacted
Driving a structured internal marketing plan and designing effective tools to improve the employee experience and enhance their commitment to the Allianz culture.
Impact with Upskilling
Melià Bridge
How do we elevate the leadership level of managers to connect with people and achieve excellence in service?
Melià had a challenge
Develop Melià's leadership style in daily management to serve as a bridge and connect people with different responsibilities and roles within the company.
Together we have co-created
To link the Leadership Model with daily management, providing effective tools for the development of management teams.
Coocrea has designed and delivered
Face-to-face training with 3 modules on communication, leadership and conflict management.
How we have impacted
Improving organizational cohesion and performance through upskilling hundreds of managers in Germany, France, Spain, Albania and the Dominican Republic in 2024. And we continue in 2025.
Impact on diversity
Zero Bias Urbaser
How do we break barriers in hiring through detecting and raising awareness of unconscious biases?
Urbaser had a challenge
Drive a mindset change in the organization and promote a more inclusive hiring culture within Urbaser.
Together we have co-created
To raise awareness about the biases that condition selection processes and generate conversation around diversity and the importance of eliminating prejudices in decision-making.
Coocrea has developed and produced
A web series of 5 episodes that addresses the main biases in talent selection, combining storytelling with real situations and practical tools.
How we have impacted
Promoting diversity, raising awareness about biases among managers in selection and hiring processes.
Impact on Onboarding
CaixaBank Group Onboarding Program
How do we accompany those who begin their journey in any of the companies of a large heterogeneous group to ensure an integrative experience aligned with common values?
CaixaBank Group had a challenge
Design an onboarding experience that facilitates the integration of new hires, ensuring they understand the culture, values and operations of the CaixaBank Group and improve talent retention.
Together we have co-created
To develop a structured program that combines training, accompaniment and resources to provide each person with an enriching and effective welcome.
Coocrea has designed and helped implement
A hybrid onboarding process, ensuring a smooth experience aligned with the company's identity. Additionally, it has created tools for managers and welcoming teams to guide and support newcomers in their adaptation.
How we have impacted
Ensuring that the user experience is appropriate from day one, fostering a sense of belonging and facilitating quick and effective integration in each of the 12 subsidiaries of the CaixaBank Group.