Impact speaks for
itself
We bring you our expertise, insight, and creativity, driven by purpose.
Because doing cool things without a goal is like decorating the office and calling it transformation.
We help you make a real and lasting impact.
The following companies have already co-created with us:
Impact on leadership
BUPA ELA Leadership Model (Europe and Latin America)
How is corporate culture transformed through key behaviors to impact business results and strategy?
BUPA ELA faced a challenge
To develop a unified leadership model that is geographically adaptable and aligned with its core principles.
Together, we have co-created
To conduct extensive fieldwork, carrying out a consulting process structured in phases, including surveys and focus groups to identify needs and expectations.
Coocrea has defined
The 4 key competencies and 5 essential behaviors that guide leadership based on BUPA's core principles.
How we have made an impact
Designing a uniform and flexible leadership model that strengthens organizational culture and boosts performance across all regions BUPA ELA operates in.
Impact on culture
Danone Is What I Do
How is corporate culture transformed through key behaviors to impact business results and strategy?
Danone faced a challenge
To make new corporate behaviors the driving force behind strategic success, because Danone is what people do every day.
Together we have co-created
To design a strategic plan to ensure everyone understands these behaviors and their impact on the business and that they have the tools to implement them effectively.
Coocrea has developed
A powerful communication campaign, conducted face-to-face training for managers and key leaders, trained internal trainers, and designed online training.
How we have had an impact
Driving and transforming Danone's culture through by implementing its key behaviors, with over 1,400 people trained face-to-face and 70,000 online, across 5 continents and in 18 languages.
Impact with Reskilling
Thinking outside the box
How do we prepare the team to take on a new role in a new Santander: an open digital platform for financial services?
Santander faced a challenge
To support people in transitioning from Customer Service to Digital Commercial Executive (DCE), helping them to get out of the mental and physical "box" to better connect with customers in both a digital and face-to-face environment.
Together we have co-created
To develop technical and emotional tools that allow for the adoption of a "mindset" change in addition to the key skills for a new customer service and sales position.
Coocrea has implemented
Face-to-face change and learning sessions combined with webinars and support materials adapted to different profiles, awareness sessions for Deputy Directors about the change their teams are experiencing, and support materials.
How we have had an impact
Shifting the mindset of participants to be able to carry out the role of Digital Commercial Executive, with satisfaction ratings for face-to-face training of nearly 5/5.
Impact on culture
Vodafone Cultural Transformation
How do we co-create the Vodafone of the future to boost business and become market leaders again?
Vodafone faced a challenge
To design an organizational culture aligned with the new business strategy, driving commitment and transformation from within.
Together we co-created
To engage people in shaping the culture through participatory dynamics and training sessions, ensuring that each person felt part of the change.
Coocrea has co-designed
A strategy, together with human resources, to collaboratively design the new coorporate behaviors and training workshops to disseminate this new culture throughout the organization.
How we have had an impact
Helping to drive a solid and shared cultural change in record time: 84 sessions delivered in just 3 months to over 2,000 people.
Impact on Engagement
Live Allianz
How do we foster a sense of belonging and convey the People & Culture department’s value in attracting, retaining, and developing talent?
Allianz faced a challenge
To design the People 2025 strategic plan to ensure everyone in the organization feels empowered, nurtured and supported by the People & Culture department, promoting a genuine and authentic experience within the company.
Together we have co-created
To carry out mapping, planning, and prioritization of key initiatives, as well as designing a strategic narrative to drive engagement and recognition.
Coocrea has developed
A communication toolkit and specific materials for the People & Culture department to communicate autonomously and have an impact, strengthening the connection with collaborators.
How we have had an impact
Driving a structured internal marketing plan and designing effective tools to improve employee experience and enhance their commitment to the Allianz culture.
Impact with Upskilling
Melià Bridge
How do we raise leadership levels so that managers can effectively connect with people and achieve service excellence?
Melià faced a challenge
To develop Melià's leadership style in day-to-day management to serve as a bridge and connect people with different roles and responsibilities within the company.
Together we have co-created
To link the Leadership Model with day-to-day management, providing effective tools for the development of management teams.
Coocrea has designed and delivered
Face-to-face training with 3 modules on communication, leadership, and conflict management.
How we have had an impact
Improving organizational cohesion and performance by upskilling hundreds of managers in Germany, France, Spain, Albania and the Dominican Republic in 2024, and we are carrying on in 2025.
Impact on diversity
Zero Bias Urbaser
How do we overcome recruitment barriers by identifying and raising awareness of unconscious biases?
Urbaser faced a challenge
To drive an organizational mindset change and promote a more inclusive recruitment culture in Urbaser.
Together we have co-created
To raise awareness about the biases that shape recruitment processes, generating conversation about diversity and the importance of eliminating prejudices in decision-making.
Coocrea has developed and produced
A 5-episode web series that addresses the main biases in talent selection, combining storytelling with real situations and practical tools.
How we have had an impact
Promoting diversity and raising awareness about biases among managers in the recruitment and selection processes.
Impact on Onboarding
CaixaBank Group Onboarding Program
How do we support those starting their journey in any of the companies of a large and diverse group to ensure an inclusive experience that aligns with common values?
CaixaBank Group faced a challenge
To design an onboarding experience that would ensure the integration of new recruits, transmitting the culture, values, and operation of the CaixaBank Group and improve talent retention.
Together we have co-created
To develop a structured program that integrates training, support, and resources to provide everyone with an enriching and effective welcome.
Coocrea has designed and helped implement
A hybrid onboarding process that ensures a seamless experience aligned with the company's identity. It has also created tools for managers and onboarding teams to guide and support newcomers during their adaptation period.
How we have had an impact
Ensuring the user experience is appropriate from day one, fostering a sense of belonging, and facilitating quick and effective integration into each of the CaixaBank Group’s 12 subsidiaries.